Team
Why we exist
Why we exist
Why we exist
Storyteller Hospitality is a consultancy and advisory services firm dedicated to helping hospitality companies clarify their story and execute on their future business strategy. Led by experienced industry veteran Scott Roby, our team draws upon deep expertise in commercial strategy, operations, and driving transformational change to maxi
Storyteller Hospitality is a consultancy and advisory services firm dedicated to helping hospitality companies clarify their story and execute on their future business strategy. Led by experienced industry veteran Scott Roby, our team draws upon deep expertise in commercial strategy, operations, and driving transformational change to maximize stakeholder value and unlock the full potential of our partners' businesses.
Scott Roby
Why we exist
Why we exist
Scott is the founder and principal, leveraging 20 years of experience in the same roles at Evolution Hospitality, California's most sought after hotel management company in the lifestyle space. Prior to Evolution, Scott worked for KSL Resorts in San Diego, specializing in revenue management, pricing and commercial strategy. It was ther
Scott is the founder and principal, leveraging 20 years of experience in the same roles at Evolution Hospitality, California's most sought after hotel management company in the lifestyle space. Prior to Evolution, Scott worked for KSL Resorts in San Diego, specializing in revenue management, pricing and commercial strategy. It was there that he honed his skills in multi-revenue stream operations. He is a collaborative leader who balances results and culture, knowing that none of this is worth it, if we can't find passion in what we do every day.
Scott volunteers his time with the Leukemia and Lymphoma Society, raising funds for cancer research and patient outreach. He has lectured on hospitality topics at major universities in SoCal, served on and led advisory boards in hotel commercial strategy and currently serves on the board of private equity owned Design Environments.
In his free time, Scott enjoys spending time with his five kids, watching live music, enjoying a sunset picnic at Salt Creek, hiking, skiing, travelling, and cheering on his favorite sports teams.
Mike Lerman
Gus Laliotis
Gus Laliotis
As an accidental hotelier, Mike found his way to the business by way of restaurants. After pursuing a path to becoming a Chef, then Sommelier, Mike realized his true calling was leading hotels, and specifically, lifestyle and luxury hotels. He honed these skills, and this passion, through progressive F&B roles with Fairmont Hotels & Res
As an accidental hotelier, Mike found his way to the business by way of restaurants. After pursuing a path to becoming a Chef, then Sommelier, Mike realized his true calling was leading hotels, and specifically, lifestyle and luxury hotels. He honed these skills, and this passion, through progressive F&B roles with Fairmont Hotels & Resorts, a successful stint with independent franchise operators and finding his home with Scott Roby & Evolution Hospitality. After getting the call that all hotel GM's dream of, Mike joined the ownership group of his last 6 hotels to work on a start-up ultra-luxury, destination resort in Southern Utah.
As a creative outlet, Mike serves as a coach on his young sons' sports teams and in leadership in his community association. He has served on boards with major CVB's and Downtown Associations, and shared his experience with Hospitality & Business students by lecturing at both SJSU and SFSU.
You can find Mike playing with his family in the redwoods of the Santa Cruz Mountains, riding bikes, reading and endlessly philosophizing.
Gus Laliotis
Gus Laliotis
Gus Laliotis
Gus left his home in Greece in 1970 as a very young man and arrived in the United States seeking the American dream. Things weren't easy at first, but through very hard work, honesty, dedication, and a passion for food, wine and celebration Gus has accomplished his dream. In his more recent role as Evolution Hospitality's Vice Presiden
Gus left his home in Greece in 1970 as a very young man and arrived in the United States seeking the American dream. Things weren't easy at first, but through very hard work, honesty, dedication, and a passion for food, wine and celebration Gus has accomplished his dream. In his more recent role as Evolution Hospitality's Vice President of Food & Beverage, Gus was legendary, spending each and every day doing what he loves most. He loves to help orchestrate a great party or serve up a delicious meal, but Gus also enjoys the learning opportunities associated with taking on new hotels, meeting new people, and fixing things that can benefit from his expertise. First stop for Gus during any new property visit is the kitchen and back of the house; it's where he feels most at home.
Food and wine are equally important to him outside of work. Gus is equally passionate about his three children: Jordan, Chase and Acacia. And in a brilliant move to combine both of his loves, each of his children is named after one of his favorite wines or wineries: Jordan Cabernet Sauvignon, Chase Cellars, and Acacia Vineyard.
Growing up Gus was rated one of the top soccer players in his state. His soccer coach continuously stressed that success was a team effort, not an individual thing - and the message stuck. Gus knows his success today is directly related to the great teams he works alongside at each of Evolution Hospitality's properties and is thankful to his coach for teaching him such an important lifelong lesson.